The International Supermarket and Private Label Exhibition (International Brand Exhibition), hosted by the Own Brand Manufacturers Association, is held in Amsterdam, the Netherlands, in May each year, starting in 1986. This exhibition is the largest of its kind in the world. It occupies 10 exhibition halls of the RAI Exhibition Center in Armstrong, and is divided into food and non-food areas. The show will attract more than 3,000 exhibitors from more than 60 countries. Exhibitors will have the opportunity to work with large supermarkets and department stores from more than 90 countries around the world, such as Carrefour, Auchan Auchan, Leclerc, Tesco (12% of UK retail sales), Switzerland's largest supermarket Group Coop Coop, Wal-Mart Walt, Germany METRO, EDEKA, ALDI, REWE, LIDL chain stores, Austria SPAR, Croatia KONZUM, Hong Kong Watsons AS Watson, Danish Nippon NETTO, Asia and South America with 1.3 million chain stores Retailers and wholesalers such as MAKRO and Ahold AHOLD in the Netherlands are negotiating, which will create opportunities for international suppliers and private label manufacturers to enter European supermarkets and retail stores.
If your company is already a supplier of its own branded products, then PLMA will introduce more buyers to negotiate. If your business is just beginning to get involved in the private label market, PLMA will help you develop your market and succeed. In order to make the exhibitors and buyers more targeted, the organizers will provide exhibitors with a list of upcoming buyers in the month before the launch, in order to assist the exhibitors to make an appointment with the appropriate buyers to negotiate business in advance. At the same time, the manual containing the exhibitor information will be issued to the buyers who will visit the exhibition one month in advance, so that they can find the exhibitors more effectively.