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March 05, 2018 714

Exhibition time: March 10 - 13, 2018

Exhibition location: Chicago, USA

Name of the pavilion: McCormick Place

Exhibition period: once a year

Exhibits range: household items, household hardware tools, metal utensils, tableware, small appliances, home decorations, Christmas gifts, pet supplies, children's products, plastic products, cooking utensils, food, condiments, garden furniture, garden tools, etc.

Overview of the fair: The exhibition was hosted by the National Association of Household Products Manufacturers. It was founded in 1928 and is now one year. It is already the 118th in 2017. The fair is one of the top 10 exhibitions in the United States; it is the world's largest professional exhibition of household goods. The exhibition is divided into: electronic and family health; home furnishings, cleaning and furniture; kitchen, tableware and accessories, home food, garden home and other exhibition areas. Of the top 150 retailers in the United States, 99% sent at least one person to the fair, and each company sent an average of 12 people. Among the visitors, 25% came from wholesalers and bulk buyers. The average number of wholesale and purchase merchants was 2,500 per year, and 45.2% came from retailers. The expo is open only to professional traders and is one of the most influential household goods exhibitions in the world. In 2016, 2,115 companies from 36 countries participated in the exhibition, with an exhibition area of more than 80,000 square meters, 15,000 domestic buyers, and 6,200 overseas buyers from 125 countries, 40% of buyers. Be a general manager or a senior purchasing representative with direct decision. Compared with 2015, the number of exhibitors increased by 11%, and the total number of buyers increased by 8%.

Analysis of the US consumer goods market: The current US consumer goods market demand is still strong. The United States is the world's largest consumer goods market, with an annual import volume of more than $1 trillion. The general public in the United States has a large demand for traditional consumer goods. The largest population in the United States is 80% of the middle class, with an average annual income of more than 40,000 US dollars. It has a strong sense of consumption and is generally ahead of consumption. Most Americans use ordinary daily necessities for no more than one year. They like to be "new and old" and pursue fashion. At the same time, the domestic labor costs in the United States are high, and traditional daily necessities are labor-intensive industries that have already been transferred to Asian countries such as China, Vietnam, and Malaysia. The industrial structure determines that the current situation in which US consumer goods are mainly dependent on imports will not change fundamentally. Although affected by the economic crisis, American consumers will reduce the consumption of high-end consumer goods, but the general public will not reduce the demand for affordable Chinese-made goods.